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Event
Event planning – is this for me?
For those with a natural ability to organise and plan, consider opening up an event planning business. On Wikipedia, event planning is described as the process of planning a festival, ceremony, competition, party or convention. Also described as a relatively new career, event planning can be pursued with a relevant and suitable qualification. In this article, we break down what event planning is and how to start your own event planning business.
Event planning is a good business option for someone who has strong leadership, management and communication skills. Having skills that include planning, dealing with reservations and bookings, budgeting and coordinating transport is beneficial for event planners. Many events require theme development, audio bookings, food, entertainment arrangement, décor planning, furniture requirements, coordinating event personnel, event support and security, first aid and emergency assistance and finally, cleanup arrangements. Because event planning is such a demanding role, the candidate should have a creative mind and be able to “think on their feet”. Facing any situation and being able to come up with a constructive solution is paramount for an event planner.
Today most education institutions offer event planning. In some countries and schools, event planners are called conference coordinators, convention planners, special event coordinators or meeting managers. Most companies and individuals who use event planners look for a suitably experienced company or person, or at the very least, planners that have been formally or informally educated in the profession. The scope for business is great, event planning is in demand – therefore getting a qualification in this field will be an advantage and add credibility to your name.
Event planning is not for the faint hearted, so be prepared for long hours leading up to the event and of course, on the actual event date. Event planners work unusual hours and sometimes at odd locations, so being in this business requires flexibility and enthusiasm. Planners also spend a lot of time working from an office, coordinating bookings and other services.
There will always be plenty of work available for professional, successful event planners, from private functions, conventions and conferences to large-scale events. Getting started usually means landing the first function or event, and making a success of it. The event planning business is generated by networking, this means that having your marketing or advertising available at functions is imperative. So, start your own event planning business, make a success of your first event and let the work find you.
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