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Sell yourself: design a winning business card
A business card is a useful marketing tool for your business. Business cards allow new customers and clients to find information on your products and services, and importantly, business cards provide contact information. Because so many businesses use business cards, why not try to stand out from the crowd by having a creative, eye-catching design? If your business card is unique, it will more likely be noticed and remembered. Take a moment to understand what your business card should say and how to make a unique one.
If making an impression is your goal, then your business card is sure to be a success. But, before you think about how to make your business card unique, ensure your have included the following vital information:
Business name and Logo
Contact person
Address
Phone numbers
Email address
Website address
Your business card is an important part of your corporate identity. This means that it needs to reflect and tie in with the rest of your company’s image or brand. A business card should allow for creativity, but it's vital that your business card adds to, and compliments the tone of your current identity. So, be sure that your business card, although interesting and unique, will give a good representation of your business's identity.
Design is a broad term for what goes into creating a business card. Many different elements can make an interesting and unique business card. Consider the following influencing elements when designing your business card:
Paper type
Colours – paper and print
Typography
Decorative or interesting designs
It may be worth your while to hire a qualified and experienced graphic designer to create your business card. Unique business cards need to be professionally designed and printed. Because you are concentrating on attracting attention, do not let the quality of the final product fail you. Choosing a unique business card design is a good step towards getting noticed; however, do not let your business card work against you. This can mean that the design elements of the card should be as good as the materials used.
Unfortunately, using unique paper and specialised printing techniques can be expensive. If your budget will not allow costly printing and materials, consider using design elements to make your card work with your budget. Playing with slogans, using eye-catching, unforgettable phrases and getting creative with colour, images and typography can also attract a lot of attention and get you noticed. For example a drycleaners – “Drop your pants here!”
So, if the purpose of a business card is to attract attention, and act as a reminder to clients, get creative and design a unique business card. Stand out in a crowd, do not conform, and use great graphics, interesting printing techniques and materials.
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