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Panelists: Content management, meet social networking 28 November 2007
Enterprise content management and social networking form a natural nexus that is already taking tangible form, a software executive said during a panel discussion Wednesday at the Gilbane Group's annual conference in Boston."People have real requirements to secure information, but also have a demand to interact with people," said John Newton, CTO of Alfresco, an open-source content management software maker. "We are starting to blur the lines between what's inside the enterprise and what's outside the enterprise."Panelist David Mendels, senior vice president of Adobe's enterprise and developer business unit, echoed the idea. "The biggest single shift we're seeing is from the infrastructure of content management to humans -- to how humans engage with it," he said. "The real question is, what experiences are you going to build for your end-users, and how are you going to securely connect that back to your back-end systems?"David Boloker, CTO of the company's emerging Internet technology group, touched upon security concerns as well. "When you end up in the Facebook world or the Web world, you have to ask yourself, is that information correct? Do you have to annotate it, do you have to clean that information?""There are people out there who will try to take your information or plant a worm," he added.Mendels predicted that enterprise rights management software for securing content will see wider use. "We've talked about this for a while, but I think we're really on the cusp of it starting to accelerate," he said.Beyond addressing bottom-line concerns, such as security, enterprises will soon be compelled to apply social-networking principles in a wider range of areas, said Andy MacMillan, vice president of product management in Oracle's enterprise content management division. "The Web is going to lead the way, but pretty soon, you're going to be talking about the call center, the checkout kiosk at the airport -- how do I personalize those things?"Panelists took questions following the main discussion. One audience member asked them to render an opinion on content management's adoption rate around the world.Newton said lower-cost options have diversified the roles of content management software: "We see content management being pulled into types of applications it normally wouldn't have been before.... It's changing -- it's much more democratized. It's not so much about compliance."Mendels said hosted content management services, such as Adobe's Share and Buzzword offerings, will see faster growth outside the U.S., particularly among SMBs.Panelists at one point peered into their respective crystal balls. Mendels said Adobe's goal moving forward is "creating applications and experiences that keep people in context."Ideally, he said, the current practice of jumping among e-mail programs, instant messaging services, and the phone would be no more. "We see a world where you should have all those experiences tied to one document," he said.Mendels gave the example of a person sending an e-mail that prompts the recipient to return the query by phone. "Instead of picking up the phone and calling you, the document can call you," he said.Boloker pointed to mashups, saying they represent a new "application paradigm we're all walking into." IBM is working on a drag-and-drop mashup development environment called QEDWiki, which Boloker demonstrated for IDG News Service following the panel discussion.MacMillan said enterprises must now focus on not just cataloging their structured and unstructured data, but also applying analytics against it. "I think the next big step for content management from the infrastructure layer is to turn BI loose on it," he said.But Newton's take centered more on philosophy than a given technology. The Web 2.0-social networking boom has unleashed a "wave of creativity" that stands in contrast to "introverted, left-brain thinking" types, in Newton's view. "What our industry needs to do is get out of our left-brain, introverted mindset," he said.
 
Verizon Plans Wider Options for Cellphone Users 28 November 2007
Verizon Wireless plans to give customers more choice in what phones they can use on its network.
 
Niche SEO : Image & Video, Local Search & Social Media Optimization 28 November 2007
There’s more than one way to get organic search traffic. That’s the message that you should be hearing from your search engine (SEO) optimizer these days. With the advent of Universal Search, the traditional organic search result is getting pushed further and further down the page and this effect will only get more [...]
 
SEO Campaign Management - How To Find The Right Company To Handle Your SEO Needs 28 November 2007
If you want to hire an SEO campaign management company for your website, be very careful about who you go with. Very simply, the wrong company can harm your website not only for the short term, but possibly permanently.
 
The Skinny On Good SEO 28 November 2007
One of the many things that people find out when they begin to explore the Internet with the intention of generating some income is that websites have to be promoted. Simply launching a website and then sitting back waiting for it to become successful is not the way to go, because its like standing on the side of a road with everyone whizzing right by you. The Internet is a highly competitive place to do business and if you don't have a good grasp of the fundamentals of SEO then everyone who does is going to be whizzing right by you.
 
Some Brief Information On SEO 28 November 2007
More and more people are now having websites designed and launched on the Internet but not everyone is aware of how to properly promote their website, which is very important to know. SEO stands for "search engine optimization" and what is refers to is the positioning of a website when it appears in search engine results. The best place to have your website listed is at the top of the first page that appears when a keyword or key phrase is typed into a search engine, because this is where people are most likely to start when they begin to brows through websites.
 
Search Engine Optimization Guide for Webmasters (Senior HS Paper) 28 November 2007
The common webmaster is oblivious to the power behind SEO, which grants an unnecessary advantage to competition. Through the web guide produced for this exhibition, SEO can be independently achieved by these common webmasters with little need for prominent developer skills. Note: This is a senior high school "masters of technology" paper.
 
Find Affordable SEO 28 November 2007
SEO forms a very important part of the success of a website. After all you want as much visitors as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is growing in importance, the price asked by most companies for a good SEO job will increase too.
 

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